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How to sell your imperfect apartment

If you live in NYC- you have to follow the amazing articles and tips in:

www.Brickunderground.com

Here is a post from today:)

No light? No problem.  The Zweben Group has your back.

Is your place too far from the subway? Dark as a crypt? In a building with bed bugs? Cheer up. No apartment is perfect, especially in the eyes of a potential buyer.  And while you can't hide it, you can try to put it all in perspective.

"We can often move things along by reminding buyers that New York City real estate is by definition an exercise in compromise, and that every flaw, in theory at least, is reflected in a lower price," says Carolyn Zweben, a real estate broker with The Zweben Group at Prudential Douglas Elliman. "That's how you get past the fixation on the one or two things that are 'wrong' to an appreciation of everything that's right."

Here's how to address some less sell-worthy aspects of your apartment:

For more info or to hook up with one of the city's more awesome real estate teams, contact:

The Zweben Group at Prudential Douglas Elliman

"We Make It Happen!"

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With The Zweben Team, we guarantee attentive and personalized service. We genuinely listen to your aspirations, offer sincere recommendations, and utilize our expert negotiation skills to fiercely advocate for you. With us, you're choosing unparalleled expertise and a tailored experience to meet your unique real estate needs.
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Paul Zweben, Licensed Associate RE Broker
pzweben@elliman.com
Carolyn Zweben, Licensed Associate RE Broker
czweben@elliman.com
1995 Broadway, New York, 10023

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