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A Little Upper West Side History

My Friend, Julia Knowlton found this Upper West Side History bit....I liked it too:

Some neighborhood history.......
On Columbus Avenue near 74th Street is a five-story brick building with ''J. M. Horton Ice Cream Company'' written inside the pediment above the cornice. What happened to the company?

A. At the turn of the 19th century, when the building at 302 Columbus was erected, the Horton company was supplying over half of New York City's ice cream, but like other small local producers it was ultimately unable to compete with larger, more mechanized operations and by 1930 was absorbed by the Pioneer Ice Cream Division of Borden. Most building construction on Columbus Avenue followed the arrival of the Ninth Avenue el in 1881, and the fancy pediments on many former factory buildings were originally intended as rooftop advertisements, to be seen by riders on the trains passing overhead but all but invisible from the sidewalk below.

Have you seen these yet?

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